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MBA - MARKETING

MBA + IDP (INDUSTRY DESIGNED PROGRAMS)

Get your MBA degree along with our hi-end Industrial designed Programs and make yourself separate from the crowd. Our unique IDP’s will ensure your placement in your dream company with excellent salary package.

  • Highlights
  • Course Structure
  • A stream of electives will be offered. These will be developed and updated from time to time. To qualify for a specialization in a stream, a student will have to take a minimum of 5 elective courses in a stream to qualify for a specialization area. This will facilitate students to specialize in more than one stream of specialization. A student, however, can choose such combinations which will help him / her to have dual specialization depending on the courses offered in the specialization scheme. A student who fails to choose at least five papers in one of the electives shall not be eligible for any specialization.

    LESSON PLAN AND COURSE OUTLINE

    The faculty members concerned will be required to make a course outline available to the students. This should cover objectives of course, methodology to be adopted, session wise details of topics, required readings, additional readings, case studies and assignments of course.

    CAREER OPTIONS AFTER MBA MARKETING

    • Marketing manager
    • Brand manager
    • Market research analyst
    • Sales manager
    • Media Planning
    • Product management
    • Internet Marketing
  • 1st Semester
    Economics for managers
    Organizational behavior
    Accounting for managers
    Statistics for management
    Marketing for customer value
    Business and industry
    Communication skills
    2nd SEMester
    Technology for management
    Managerial research methods
    Entrepreneurship and ethics
    Human capital management
    Financial management
    Quantitative techniques and operations research
    Innovation management
    3rd SEMester
    Strategic management & corporate governance
    Projects and operations management
    Project work for 4 weeks
    Retailing management and consumer behavior
    Rural and agricultural marketing
    4th SEMester
    International business dynamics
    Dissertation for 6 weeks
    Strategic brand management services
    International marketing strategy
    Digital marketing

Admissions open for the academic year 2018 - 2020

Koshys is an exclusive user of the Common online Application. Everything you need to apply online can be found on the website.

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Bangalore university